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It seems like
every website you visit now wants you to fill
out a form to sign-up as a member or join their
e-mail list.
Love them or hate them, forms are the vital link
between you and your website visitors. A
well-designed sign-up form can add dozens, even
hundreds of new subscribers to your mailing list
every day, and generate thousands of dollars in
sales. But whether you sell only a few items
online, or you have a web-shop with thousands,
don't rely on your website to generate all of
your online sales.
Your website forms will produce more sales and
subscriptions when combined with a follow-up
email marketing system. Why? It's no secret in
advertising that most customers need to be
presented with an idea or product several times
before they commit. This is a simple strategy
used by literally every successful business, and
they all do it for a reason - it delivers great
results. Here's how.
Quite simply, you use forms to capture your
visitor's name and email, then GetResponse
automatically feeds them useful product
information until you close the sale.
In my business, follow-up email marketing has
given me an effective way to establish trusting
relationships with new customers, to make more
direct sales in less time, and ensure that
subscribers return to my website frequently.
With GetResponse, you're not limited to simply
collecting the name and email address of your
visitors. The step-by-step wizards ensure that
even without any programming or design skills,
you can create sign-up forms that fit perfectly
with your website design, and collect all the
fields of information you could possibly need
from visitors.
Another important method used by most consumer
advertising pros today is called "personalized"
marketing.
The part I like best about GetResponse is how
all of the captured custom fields can later be
used to personalize the email marketing
experience for each subscriber − just by adding
simple personalization "tags" to your outgoing
messages. Custom fields can also help to sort
subscribers into groups to ensure they receive
only relevant emails - on time and at the right
time.
If you would like to put your direct marketing
on autopilot AND maximize the effectiveness of
custom capture forms, I strongly recommend
GetResponse!
http://www.getresponse.com
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